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Siva Ganesh

Facebook under pressure over ‘Like’ button advertisements

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by , 31-03-12 at 04:24 PM (11612 Views)
Quote Originally Posted by Parthasarathy View Post
Facebook and its Founder Mark Zuckerberg are to face risk of being sued over the site’s ”Like” button feature.

The site currently reveals any products or interests that users “like” to their friends. This could be illegal under Californian law which forbids unauthorised use of people’s likenesses for commercial purposes.

The company has been warned it could be sued by anyone from the side of celebrities to ordinary citizens, As The Daily Mail reported Monday.

Facebook introduced “promotions” in January this year – where users opt to “Like”products, often in conjunction with prizes or even bonuses in online games – with Zuckerberg insisting that “a trusted referral is the Holy Grail of advertising.”

However, US District Judge Lucy Koh has insisted that users should be entitled to some gain from commercial endorsements that stem if someone chooses to “like” a certain product or interest on the site, according to the Mail.

The case against the most popular site has yet to be heard,Koh added that such a claim “present novel issues of state law for which there is no binding authority.”

The company have only just settled a previous complaint by the US Federal Trade Commission over privacy issues,after it was alleged that they made promises to keep consumers information on Facebook private, only to later allowing the data to be shared and made public.

Facebook had so far refused to make a comment with the investigation to continue,According to the newspaper article in India .
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